Previous role: Senior Brand Designer at cbdMD
Experience: Brand Design, Digital Design, Product Design, Web Design, B2B, B2C
Technologies: Adobe Creative Suite, Sketch, Figma, JIRA, Trello, Asana, Amazon Marketing Services

Work experience

Senior Brand Designer
cbdMD / Jun 2019 - Jan 2023 (3y 7m) / 2nd largest online & in-store CBD retailer

Rebranded entire product catalogue of over 85 retail and online retail products
Enhanced label & package design
Helped company move from 10th to 2nd most CBD sales in the United States
Lead white label product design for large partnerships such as: Joe Rogan, Wegmans and GNC
Digital ad design for multiple campaigns resulting in over $200,000 in sales per month
Collaborated with legal, content, marketing and executives to create labels & packaging for new & existing CBD products
Creative lead for cbdMD's subsidiary brands: cbdMD Botanicals (skincare) & Paw CBD (top five pet CBD company)
Created point of sale displays for retail and large scale event booths such as X-Games, Nitro Circus and CrossFit Games
Landing page design for sponsored athlete web pages
Overcame the challenges of constant changes of legal regulations pertaining to the CBD industry in 3 countries

Digital Designer
Buy Gitomer Inc. / Aug 2018 - Jun 2019 (10m) / Best selling author Jeffery Gitomer

Created and implemented marketing materials for e-seminars, driving over $500k in sales
Brought “Sell or Die” podcast to life with visuals and promotional design, garnering 50,000+ listeners
Devised ad campaigns reaching over 50,000 people with imaginative visuals & messaging that aligned with the brand
Crafted book and e-book designs for bestselling authors Jeffrey Gitomer and Jennifer Gluckow

Developed unique concepts to enhance the reach of various local companies and large corporations
Designed & managed over 15 websites, marketing materials & social media campaigns for 10+ clients
Constructed labels & packaging, 3D renderings & product images for Amazon Marketplace products
Consulted with 65+ customers on the most suitable solutions to meet their marketing objectives. Notable clients included: ADP, UpRise Management, Hartmann USA, Hoppin’ Brands, Park Grove Realty