work experience

Production Designer

Produce high quality visual materials in support of internal powerpoint presentation
Image sourcing and editing for digital use
Create and maintain visual assets for our department, including illustrations, logos, infographics, etc.
Assist with image searching, developing, and editing content from multiple sources, ensuring
proper organization of production and creative files
Ensure consistency in design and messaging across all materials
Leverage existing templates and create new templates as needed
Ensure that all created assets follow brand standards

Produced and updated product images for e-commerce
Rebranded entire product catalogue of over 85 retail and online retail products
Enhanced label & package design
Helped company move from 10th to 2nd most CBD sales in the United States
Lead white label product design for large partnerships such as: Joe Rogan, Wegmans and GNC
Digital ad design for multiple campaigns resulting in over $200,000 in sales per month
Collaborated with legal, content, marketing and executives to create labels & packaging for new & existing CBD products
Creative lead for cbdMD's subsidiary brands: cbdMD Botanicals (skincare) & Paw CBD (top five pet CBD company)
Created point of sale displays for retail and large scale event booths such as X-Games, Nitro Circus and CrossFit Games
Landing page design for sponsored athlete web pages
Overcame the challenges of constant changes of legal regulations pertaining to the CBD industry in 3 countries

Created and implemented marketing materials for e-seminars, driving over $500k in sales
Brought “Sell or Die” podcast to life with visuals and promotional design, garnering 50,000+ listeners
Devised ad campaigns reaching over 50,000 people with imaginative visuals & messaging that aligned with the brand
Crafted book and e-book designs for bestselling authors Jeffrey Gitomer and Jennifer Gluckow

Developed unique concepts to enhance the reach of various local companies and large corporations
Designed & managed over 15 websites, marketing materials & social media campaigns for 10+ clients
Constructed labels & packaging, 3D renderings & product images for Amazon Marketplace products
Consulted with 65+ customers on the most suitable solutions to meet their marketing objectives. Notable clients include: ADP, UpRise Management, Hartmann USA, Hoppin’ Brands, Park Grove Realty

education

The College at Brockport State University of New York

Aug 2010 - May 2014 | Bachelor's Degree in Graphic Design

areas of expertise

Brand Design, Digital Design, Product Design, Web Design, B2B, B2C

technologies

Adobe Creative Suite, Sketch, Figma, Power Point, JIRA, Trello, Asana, Amazon eCommerce