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work experience

Senior Brand Designer
cbdMD | Jun 2019 - Jan 2023 | 2nd largest online & in-store CBD retailer

 

  • Rebranded entire product catalogue of over 85 retail and online retail products

  • Enhanced label & package design

  • Helped company move from 10th to 2nd most CBD sales in the United States

  • Lead white label product design for large partnerships such as: Joe Rogan, Wegmans and GNC

  • Digital ad design for multiple campaigns resulting in over $200,000 in sales per month

  • Collaborated with legal, content, marketing and executives to create labels & packaging for new & existing CBD products

  • Creative lead for cbdMD's subsidiary brands: cbdMD Botanicals (skincare) & Paw CBD (top five pet CBD company)

  • Created point of sale displays for retail and large scale event booths such as X-Games, Nitro Circus and CrossFit Games

  • Landing page design for sponsored athlete web pages

  • Overcame the challenges of constant changes of legal regulations pertaining to the CBD industry in 3 countries

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Senior Digital Designer
Buy Gitomer Inc. | Aug 2018 - Jun 2019 | Best selling author Jeffery Gitomer

 

  • Created and implemented marketing materials for e-seminars, driving over $500k in sales

  • Brought “Sell or Die” podcast to life with visuals and promotional design, garnering 50,000+ listeners

  • Devised ad campaigns reaching over 50,000 people with imaginative visuals & messaging that aligned with the brand

  • Crafted book and e-book designs for bestselling authors Jeffrey Gitomer and Jennifer Gluckow

 

Freelance Graphic Designer
Kummerow Designs | Feb 2016 - Aug 2018 | Graphic Design & Branding Company

 

  • Developed unique concepts to enhance the reach of various local companies and large corporations

  • Designed & managed over 15 websites, marketing materials & social media campaigns for 10+ clients

  • Constructed labels & packaging, 3D renderings & product images for Amazon Marketplace products

  • Consulted with 65+ customers on the most suitable solutions to meet their marketing objectives. Notable clients include: ADP, UpRise Management, Hartmann USA, Hoppin’ Brands, Park Grove Realty

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education

 

The College at Brockport State University of New York

Aug 2010 - May 2014 | Bachelor's Degree in Graphic Design

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areas of expertise

 

Brand Design, Digital Design, Product Design, Web Design, B2B, B2C

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technologies 

 

Adobe Creative Suite, Sketch, Figma, JIRA, Trello, Asana, Amazon eCommerce

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